Harley-Davidson Torino
The Harley-Davidson experience, from the dealership website to its online shop.
A Harley-Davidson dealership website needs to convey a recognisable world and help visitors take the next step: choose a motorcycle, learn about the workshop or make an enquiry. For Harley-Davidson Torino, I built this online presence and later a dedicated Shopify shop.
The Starting Point
The aim was to follow the manufacturer's guidelines for the official brand kit and bring Harley-Davidson's character to the web. At the same time, the website needed to clearly present the dealership, authorised workshop, new motorcycle range and available used motorcycles.
Identity and content, working together
I designed the website around the brand identity, giving motorcycles room to stand out and organising content around visitors' different needs. People looking for a new motorcycle can explore the range; those considering a used one can browse available stock; existing Harley-Davidson owners can find workshop services and a direct way to contact the dealership.
A dedicated shop
After the dealership website, I built a Shopify e-commerce store on the separate domain harleytorinoshop.it. It provides a dedicated online sales channel alongside the website, with an identity consistent with the Harley-Davidson world.
The Result
Since launch, the website has generated many enquiries and supported the dealership's sales, particularly of used motorcycles. Its online presence has become a meeting point between interested buyers, available motorcycles and the company's day-to-day work.
Have something similar in mind?
Tell me about it. In a free 20-minute check, we work out what you need and where to start.