CULTO
A new identity for CULTO, a club in Capo d’Orlando: three Cs, a new monogram and electric lime.
A new identity after the first year
The young team behind CULTO contacted me after the club’s first year in business. Opened in 2025 in Capo d’Orlando, it needed a more consistent, recognisable image, aligned with the international clubs they looked to for inspiration. They gave me creative freedom to develop its new identity.
Three Cs, one monogram
I started with the name and its context: CULTO, CLUB and CAPO D’ORLANDO all begin with C. Those three initials became the monogram, bringing together the name, the type of venue and its location. The lettering completes the logo and gives the identity a bold character.
The colour: electric lime
I proposed electric lime for its energy and its contrast with black: a choice that reflects the venue, its events and its audience. The logo and colour establish a shared direction for the club’s communication.
From logo to applications
The posters, T-shirts, stickers and wristband mockups show how the new identity can work across different formats while keeping the same character. The video brings the logo into motion.
Have something similar in mind?
Tell me about it. In a free 20-minute check, we work out what you need and where to start.