A passion becomes a business idea

Two enduro enthusiasts wanted to turn their rides into an experience for other riders, introducing them to lesser-known trails in the Nebrodi Mountains and the Messina area. Starting with the brief, I developed a strong, recognisable identity: dynamic lettering, a mountain symbol and an earthy colour palette.

From logo to online launch

I worked on both the branding and the website while the business was still taking shape. To communicate the experience, I used GoPro footage from their own rides: authentic content already available, allowing us to launch and see whether there was interest. Analytics and campaign data then helped define the audience and guide activities on Meta and Google.

From idea to first enquiries

The first website enquiries arrived after approximately three weeks. The project also reached Google’s first page for the search “sicilia enduro tour”: identity, online presence and communication developed together to reach people with a real interest in the experience.

The mockups show possible applications of the identity.

A new identity after the first year

The young team behind CULTO contacted me after the club’s first year in business. Opened in 2025 in Capo d’Orlando, it needed a more consistent, recognisable image, aligned with the international clubs they looked to for inspiration. They gave me creative freedom to develop its new identity.

Three Cs, one monogram

I started with the name and its context: CULTO, CLUB and CAPO D’ORLANDO all begin with C. Those three initials became the monogram, bringing together the name, the type of venue and its location. The lettering completes the logo and gives the identity a bold character.

The colour: electric lime

I proposed electric lime for its energy and its contrast with black: a choice that reflects the venue, its events and its audience. The logo and colour establish a shared direction for the club’s communication.

From logo to applications

The posters, T-shirts, stickers and wristband mockups show how the new identity can work across different formats while keeping the same character. The video brings the logo into motion.